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After very positive responses to the scientific monograph “Digital marketing for modern organizations”, the authors, reinforced by experts from the domestic and foreign environment, prepared a new scientific monograph entitled “Digitalni marketing za sodobne organizacije”, which this time is prepared in the form of thematic chapters structured for the needs of connoisseurs and experts from selected areas of business and marketing with a special emphasis on digital business transformation.<\/span><\/p>\n The scientific monograph includes new content and covers the challenges of the new business reality that we all face. The greatest success in the digital transition is experienced precisely by companies that adapt to new circumstances the fastest. This adaptation is mainly based on up-to-date information about the possibilities made possible by the still untapped potential of digital technologies. Open-mindedness and interdisciplinarity have never been as important as they are today. Adherence to this statement is one of the key guidelines for the company’s strategic development, which, on the basis of carefully prepared corporate, business and marketing strategies based on the analysis of trends, micro and macro environment and internal capabilities, carefully directs the company’s future and thereby ensures a long-term competitive advantage and the desired position on the market .<\/span><\/p>\n The presented “Digitalni marketing za sodobne organizacije” provides the reader with the recognition of internal capabilities for the development and implementation of a digital strategy and initiatives for the use of digital technologies and data with the goal of maximizing the use of digital technologies and data by taking into account the implications of the Internet on the wider and narrower environment of a company or organization.<\/span><\/p>\n